Digital Service Brief

Learn how to build an internal brief for your digital service so your whole team can have a common understanding of it.

This is the starting point for everyone who needs to get familiar with the digital product that you're trying to sell.

This will be pivotal for everyone to review before creating anything: copy, graphics, landing pages etc.

If you own a physical product brand, make sure to also check our system for creating a Physical Product Brief.

Other great systems that work hand in hand with Digital Service Brief are Conversion Rate Optimisation (CRO) Survey Funnel, Deep Dive Customer Research, Narratives & Angles, Unlimited Copy Bank, How to Write Storytorials, and Facebook Ads Copy Library.
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About the System

This system should be used when someone in your team needs to understand or review pivotal information about your digital product or your audience.

Your Brand's Nexus

This is the starting point for your brand's digital offering. Every team member should first read and understand the service brief before starting any work.

Craft Packages

Any digital product needs to come in several package offerings to cater to as many customers as possible. You will learn how to do just that with this system.

Make It Shine

You'll get a better understand of what your digital product is about once you start filling in this brief, as all the benefits and unique elements will pop out easily.

System Modules

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