Brand Lexicon

There is power in the words you choose for your business, and you can use them to your advantage.

Learn everything you need to create a system for how you define and present your business to the world.

Before you watch this system, make sure you explore Deep Dive Customer Research, Narratives & Angles

Once you find the words that best describe your brand, it’s time to use them to your advantage. 

Next, watch the Headlines & Hooks Building system to start crafting compelling titles using your brand’s words.
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About the System

There's power in the words you're using to define your business, but only if you know how to leverage it. We'll show you how to create your business lexicon in a way that gives you clarity and helps you frame your purpose.

Discover the Key Components

There are certain categories you should focus on when building your brand's lexicon. Discover them all. 

Clarify Your Mission

With the right words in place, you will be able to clarify your mission and your goals.

Learn from Case Studies

We will explore two different case studies for you to gain inspiration for your brand's lexicon.

System Modules

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